Market Research- CAPS
Marketing Portfolio
This project is part of my PBHL-H432 Health Care Marketing course, where I developed a full marketing plan for a campus healthcare organization. I focused on Counseling and Psychological Services (CAPS) and explored ways to promote mental health services to students. Throughout the semester, I completed assignments such as a situational analysis, market research, target market, and marketing strategies. This project helped me understand how marketing can improve awareness, reduce stigma, and encourage students to use mental health services on campus.
What I learned
I picked this assignment because it gave me the opportunity to work on a real-world marketing project and apply what I’ve been learning in class. I focused on Counseling and Psychological Services (CAPS) because mental health is an important issue for college students, and I wanted to explore ways to improve awareness and encourage more students to use these services. I also spent a lot of time working on each part of the project, from research to strategies, which made me proud of the final outcome. This assignment allowed me to showcase my skills in communication, planning, and marketing, and I know these are skills that will be helpful for my future career in healthcare administration.
Program Competencies
Here are the following highlight learning objectives of PBLH - H 432: Health Care Marketing:
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Demonstrate effective written communication and oral communication skills.
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Collaborate in teams utilizing interpersonal skills, recognizing and demonstrating sensitivity to different points of view.
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Demonstrate behaviors that align with ethical, legal, and professional standards.
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Develop leadership skills to ensure all team members are valued, inspired, and respected.
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.